Assets | Brandmark
About | We really ran the gamut on this project. What started as a literal depiction of photography and camera mechanics turned into a mark that he as an individual can identify with. Bold, clean, and easily recognizable. It withstands the test of time and holds up in all applications from digital to foil embossed print material. As a bonus, we fell in love with the figure ground reversal relationship between the letterforms, reinforcing the basics of photography. Negatives are used to create positive images on photo paper.
Credits | Morgan Wampler & Jason Fritzsche Design Partner
